Marketability level of potato in Armenia: potato functional properties

Background: Functional food is becoming more and important for professionals also consumers. On the other hand, it known that main factors affecting sale of agricultural products are general market dynamics, legislation, product range, seasonal sales competitors, pricing, buyers distribution channels. What’s profile company's personnel work in market, advertising related to quality product, which recent times especially based on "natural" origin functional value product․ Objective: The aim current study quantify influencing level potato marketability through econometric analysis Armenia. One objectives was observe whether population appreciates potatoes, may affect future yield potatoes. Methods:Quantitative assessment carried out with a number indicators: sowing area, gross harvest volume export import. Observations were during 10 years (2009 - 2018). A seven-item questionnaire developed explore consumer preferences purchasing Results:The potatoes had an increasing trend certain fluctuations (years: 2010, 2014, 2016 data correlation coefficients indicated relationship between planting area inverse average (ryx1 = 0.615). commerciality direct lower middle range (ryx2 0.461). latter shows contributes marketability. effects harvest, import volumes have negative impact commoditization, but extremely weak ryx3 0.214 ryx4 0.0532 ryx5 0.105. Interview studies show productivity subject change. Conclusion: increase metabolic/non-communicable diseases, increased awareness these diseases their prevention, as well developments organic agriculture production require changes economic research calculations, foods. Keywords: potato, marketability, agriculture,